Brand Overview
The Dewy Dandelion is more than a boutique — it’s a celebration of the strength and softness within every woman. Rooted in resilience and designed to move with you, our brand honors growth, freedom, and authentic expression. Our mission is to create fashion that reflects the many stages of womanhood, offering pieces that uplift, inspire, and empower you to move confidently and boldly through your journey. Our values include intentionality, authenticity, individuality, and feminine strength. Our brand voice is nurturing, poetic, and modern, and we communicate with warmth, encouragement, and a sense of calm empowerment.

Order Fulfillment
All orders are processed within 1 to 3 business days, excluding weekends and holidays. We currently ship via USPS and UPS, with tracking provided upon dispatch. Each item is carefully wrapped in eco-conscious packaging with personal touches like thank-you notes or floral accents to reflect our rooted and radiant style. Inventory is updated regularly and monitored to ensure accuracy and availability.

Returns & Exchanges
We want you to feel confident and cared for in every purchase. Returns are accepted within 7 days of delivery, provided the item is unworn, unwashed, and in original condition with tags attached. Please note that sale items and accessories are final sale and not eligible for return. Refunds are issued once the returned item is received and inspected, typically within 5–7 business days. To initiate a return, customers may email customer support and will receive a return address and further instructions. Store credit may also be offered in select cases.

Customer Service
Customer inquiries are answered with care and promptness, typically within 24 to 48 hours during business hours (Monday–Friday, 9 AM – 5 PM EST). We prioritize kindness, clarity, and empathy in every message and aim to resolve all concerns with solutions that leave customers feeling heard and appreciated. Escalated issues are handled directly by the owner to ensure consistent brand values and personalized attention.

Product Care & Handling
Each item undergoes a thorough quality check before shipment, including inspection for damage, loose threads, or sizing inconsistencies. Products are steamed, folded with care, and tagged according to brand standards. Visual content for the website and social media is styled using natural light, neutral backgrounds, and feminine details — highlighting each piece’s story and flow. Items are stored in a clean, climate-controlled space to preserve their quality.

Marketing & Social Media
Our marketing presence reflects our mission — graceful, grounded, and expressive. Social content is posted 3–5 times per week on Instagram and shared daily through stories. We use key hashtags such as #TheDewyDandelion, #SoftStrength, and #StyleInBloom to maintain discoverability and brand cohesion. Engagement with customers is intentional and on-brand, whether in comments or direct messages. We always respond with gratitude and warmth. Collaborations are welcomed with creators and influencers whose tone, style, and audience align with our values and aesthetics.

Internal Operations
The Dewy Dandelion operates Monday through Friday, from 9 AM to 5 PM EST. The founder currently oversees all operations, including strategy, fulfillment, and customer service. As the brand grows, tasks may be delegated to trusted assistants or contractors. All platform logins are securely stored, including access to Shopify, Instagram, email, and inventory systems. Payments are processed through PayPal, Stripe, or Shopify Payments, with weekly reviews and monthly bookkeeping reconciliations.